The ACCC alleges that from March 2007 to October 2010, Ms Bruhn represented that eggs she supplied to business customers including 117 customers in South Australia such as retail outlets, bakeries, cafes and restaurants, were free range eggs when a substantial proportion of the eggs were not free range but cage eggs.
The ACCC says that such conduct contravened section 55 of the Trade Practices Act 1974 (now known as the Competition and Consumer Act 2010).
The ACCC is seeking:
- a declaration that Ms Bruhn contravened the Trade Practices Act
- an injunction in relation to engaging in similar conduct in the future
- an order for a corrective notice
- an order for Ms Bruhn to write to affected customers advising them of the outcome of the proceedings
- an order for Ms Bruhn to attend compliance training
- penalties, and