Saturday, August 18, 2012

Australia's big egg producers could export rather than con consumers

Instead of disrupting the industry and trying to con consumers by culling hens to maintain higher prices and re-labelling intensively produced eggs as 'free range' why aren't Australia's major egg producers looking for marketing opportunities overseas?

America manages to do it. Egg exports from the United States are booming. In the month of June, table eggs exports were about 10 million dozen (up 67%) valued at $US8.1 million (up 54 %), thanks to larger shipments to Hong Kong and Angola. First-half table egg exports hit 49.6 million dozen (up 34%) valued at $US43.7 million (up 31%). Of the total, 79 percent or 39 million dozen were shipped to the top five export markets of Hong Kong, Canada, the U.A.E., the Bahamas and Angola.

Exports of processed egg products in June reached $11.3 million, up 20 percent over June 2011. Even though the export value to Japan decreased by 8 percent to $3.7 million, value of shipments to the EU increased by 42 percent to $US3.7 million, largely because of the lingering egg deficit in the EU. Cumulative export value of egg products in the first half of 2012 were $70 million, up 19 percent year-on-year. Exports to EU-27 increased by 120 percent to $26.7 million, accounting for 38 percent of U.S. total exports worldwide. Exports to Japan decreased by 25 percent to $21.8 million, accounting for 31 percent of U.S. total exports worldwide. While export value to South Korea decreased 24 percent year-on-year, export value to Canada and Mexico increased by 14 and 121 percent, respectively.

Total egg exports (table eggs plus egg products in shell egg equivalents) for the first half of 2012 were 122 million dozen, with an export value of $102.7 million, up 10 and 11 percent from the same period in 2011, respectively. Both export quantity and export value set annual records.

If the Yanks can do it, why can't our 'big boys' get off the backsides and get marketing !!

2 comments:

Hill said...

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freeranger said...

I will certainly keep posting to let consumers and the industry know what is going on.