The ACCC is concerned that the AECL Standards are inconsistent with consumer expectations and understanding of free range egg production. The ACCC is concerned that the use of the trade mark in the circumstances of such inconsistency has the potential to mislead or deceive consumers.
Of 1700 submission, only 7 supported the AECL proposal (and most of those were probably AECL Board members and staff)
A great win for the free range sector of the industry and a kick in the teeth for the Egg Corporation.
More details here: