Friday, January 04, 2013
New Coles 'free range' standard about to be launched
Supermarket giant Coles, is about to launch its new 'free range' egg standard which allows its 'free range' egg suppliers to run their hens at a stocking density of 10,000 hens per hectare, when the current maximum under the Model Code is accepted as 1500 per hectare.
Coles has been conducting on-farm inspections to see if its supplier farms meet their new standards (hard to imagine that anyone will fail!)
The new standard is expected to be launched later this month following the withdrawl of the Australian Egg Corporation's ill-fated Egg Standards Australia propposal which sought to introduce a 20,000 stocking density. It will be interesting to see how the new Coles standard is accepted by consumers (and the ACCC) and any response from the other supermarket giant Woolworths.