Wednesday, June 02, 2021

Community research on egg industry demonstrates benefits ofpublic relations and advertising

 A community survey to explore the impacts of the egg industry was undertaken by CSIRO between April 27 and June 5, 2020. Funded by Australian Eggs, the research was part of a three-year program examining the relationship between the egg industry and the Australian community.

key findings from the 2019 survey are that trust in the egg industry and acceptance of it among the Australian public has improved. This is likely the product of improvements in how responsive the industry is perceived to be to community interest in sustainability issues, a belief that the industry is governed effectively and maintains strong standards, and retains very strong positive values. It demonstrated that an extensive advertising and public relations program can succeed in altering community views.

Animal welfare remained a priority issue for the egg industry, with a large proportion of participants feeling that egg farmers need to do more to improve poultry living conditions. While the public indicated they may be willing to pay more for eggs to ensure that health standards in egg production are strictly audited, they do not feel the same about paying extra to support egg farmers investing in higher welfare standards.

The 2019 findings also indicated shifting perceptions about the environmental aspects of sustainability in the egg industry. There was a substantial increase in the number of Australians who felt that egg farming was a good use of land, and lower in environmental impact than other industries. As global interest in environmental sustainability continues to rise, this feature of the egg industry may come to play an increasingly prominent role in its value proposition to Australians.

The 2019 community survey showed that Australians that hold critical views about the egg industry can change their perspective over time. The comparison of those people that completed the survey in 2018 and 2019 demonstrated that sentiment toward an industry can improve with industry action on its core challenges and the way that it engages the public in its work to be more sustainable.

Tuesday, June 01, 2021

Victoria's COVID lockdown chaos

 Frequent lockdowns by the Victorian Government have created massive problems for individuals and businesses of all types. The worst effects are felt by small enterprises such as Freeranger Eggs which had to cut production. We normally run four or five flocks of about 200 hens each, but are now reduced to just one flock.

Politicians and bureaucrats have no idea abourt the chaos their decisions create – they are insulated from everyday issues by their inflated salaries and employment packages.

Tuesday, April 13, 2021

Australian Eggs blocked from lobbying


The Federal Government has listened to egg farmers and turned down a push by industry marketing and research body Australian Eggs to allow it to broaden activities by taking on industry representation activities

Minister for Agriculture, David Littleproud rejected the idea following results of an electronic poll of levy-paying egg producers to gauge opinions.

Friday, April 02, 2021

Vaccines for chickens, pigs and people

 Vaccines are creating news all over the world. Covid 19, Avian Influenza and African Swine Fever are all on the agendas of the world’s pharmaceutical companies. Ma Xiangjie, A senior executive from a major Chinese group said the use of illegal vaccines for African swine fever (ASF) reduced the output of pigs and eventually killed them. using  unapproved vaccines has been widespread as farmers tried to save their animals.

Friday, March 12, 2021

Facebook promoting Identity Theft


We are no longer able to maintain the Freeranger Eggs Facebook page because Facebook demanded we change our password and before approving a new password, required us to send an official photo ID document, such as a drivers licence. That is a clear identity theft issue.. We have tried to resolve the matter but there has been no response, however, we still receive emails from Facebook about notifactions made sin ce the last time we were able to log on.  Links to our Facebook page have been removed from this blog and from our website.

Thursday, March 11, 2021

Scientists findings ways to boost production

 As chickens grow larger and produce more eggs, growth-related issues in laying hens and broilers have become more common. Researchers at the University of Georgia are finding ways to combat these issues, which can affect animal welfare and lead to production losses.

A recent journal article published in Poultry Science studied the effect of 20(S)-hydroxycholesterol, a naturally occurring bioactive compound, on satellite cell proliferation and differentiation of broilers and laying hens. Satellite cells are muscle-specific stem cells that are responsible for the post-hatch growth of skeletal muscles by increasing protein synthesis levels in muscle cells and resulting in muscle growth.

Led by Woo Kim and Yuguo Tompkins with the UGA College of Agricultural and Environmental Sciences, in collaboration with Sandra Velleman, professor at The Ohio State University, the study examined the use of the compound to potentially improve both bone health and muscle growth. The study found that 20S has a positive effect on bone health in birds.

Thursday, February 04, 2021

Help to set up freerange farms

 There is still strong demand for information about setting up a freerange farm.

Our eBook on how to establish a sustainable freerange farm is even more vital now the clear consumer demand for free range eggs has increased  the number of people thinking about starting their own free range egg businesses.

Small, ethical and sustainable farm businesses can be established to service local communities.

A good starting point is reading our eBook on starting a free range farm available on the Freeranger Eggs website

Detailed information is available on the Freeranger Club downloads page about things like shed requirements, food safety, egg packaging and labelling.

When deciding to set up a free range egg farm, take the time to plan it properly. Find out the zoning of the land and talk to your local Council planning department about their requirements. It’s also worth contacting the State Department of Agriculture. You can find on-line resources in most states. Once that is sorted, talk to your Council Environmental Health Department about any specific requirements they have before you get underway.