Egg labelling laws and accreditation processes are a shambles in
Australia because there is no legally recognised national definition of the term 'free range'. The Queensland Government has relaxed its regulation
limiting stocking densities to 1500 hens per hectare on free range
farms to 10,000 per hectare.
The NSW Government seems set to reject a Truth in Labelling Bill
which has passed the Upper House and the SA Government is introducing
a 'voluntary' code for the industry in that State.
Egg substitution has been rife for years but probably first came
to general notice in Victoria during 2007 with a high profile case
when a company was fined for labelling eggs as organic when they were
from conventional farms.
In 2012, a NSW barn egg farm was fined for packaging its eggs as
free range and a South Australian egg seller was fined for putting
cage eggs in free range cartons.
Also in 2012. An egg farm in WA was caught with a huge
overstocking rate which breached its planning conditions. This farm
was accredited by a national egg quality scheme but despite annual
audits which required compliance with planning conditions the farm
remained accredited. The accreditation was only withdrawn once the
breaches became public and legal proceedings began.
In Victoria in 2012 inspection and audit processes revealed that a
farm was packing and selling non-accredited eggs from dubious sources
and that colouring additives were being used in poultry feed –
breaching particular standards.
Labels can also be misleading, with pictures of hens frolicking on
green pasture, which frequently don't resemble conditions on the
farm.
A questionable 'organic' accreditation body also exists in
Victoria which is not recognised by mainstream organic bodies and
which does not have a credible inspection process – but claims that
the products which its members sell are certified organic. AQIS,
which registers organic certification bodies in Australia, is
apparently only involved with export industries – so it has no
jurisdiction over domestic 'organic' claims.
Accreditation means different things to different people.
Consumers rightly expect it to convey a message of credibility about
a particular product, but to many businesses it's simply a marketing
tool designed to allow them to make claims which increase their
profits.
Similarly, a logo can be a valuable asset if it is trusted by
consumers. But it's value can be destroyed if it is shown to be
meaningless. Any accreditation program is only as good as the
willingness of the accreditation body to maintain its standards and
defend its logo.
That is why it is so disappointing that standards are ignored by
accreditation bodies. Even using things like egg yolk colourings
should be disclosed to consumers. Everyone expects cage farms to use
them to enhance yolk colour but it is neither needed nor necessary on a
genuine free range farm with low stocking densities and plenty of
green feed.
To maintain ethical standards and credibility, all certification
bodies need to defend their standards and take action against
suppliers who break the rules.
The Australian Competition and Consumer Commission has asked many
egg producers to justify the claims made on their packaging –
claims such as 'free range'.
Hopefully this will start a 'clean-up' process.