Monday, March 26, 2007

Freeranger back to South Gippsland Farmers' Market

The South Gippsland Farmer's Market at Koonwarra was one of the first genuine farmers' markets in Victoria offering only produce direct from the farmer to the customer.
It's success has been a result of sticking with local producers and offering food that is always fresh and which has a regional variation to make the market unique.
Many markets in Victoria have stallholders from all over the State, which makes a mockery of any claims that the produce being offered is local to the area in which it is being sold. Often the same stalls sell products made in factories or in commercial kitchens from produce bought at normal wholesale fruit and vegetable markets - hardly what Farmers' Markets are supposed to be about.
The attraction of the real Farmers' Markets is the regional variation - there's no point in going if you can get the same stuff everywhere!
We were one of the original farm stalls when the market started at Koonwarra and we are returning for the Easter market held at Koonwarra on Saturday April 7.
We are very pleased to be coming back to Koonwarra because we always felt it was a great market. We unfortunately had to make a commercial decision to stop going to Koony because of eggs being brought in from interstate which reduced demand for the local product. There were also consumer health issues with illegal eggs being sold by backyard operators using secondhand cartons and with no food safety programs in place.
It looks like the situation has now been resolved.
We are also now selling our eggs at the Kongwak market on most Sundays.

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