FREAL - is it real free range?

It seems that another 'free range' egg association has been formed - presumably as a result of the Australian Egg Corporation's plans to relax production standards for free range farms.
We have no idea what standards or inspection criteria will be used by the Free Range Egg Association Ltd as details have not been released.
The logo on the left has been registered as a trade mark by two businesses closely associated with the Victorian Farmers Federation. One of the businesses is an established cage farm and the other is a consulting firm run by a former senior executive of a major egg packaging and processing company.
It will be interesting to read their standards when they are available so we can all judge how 'real' they are.