Sunday, March 06, 2011

Meat producers and Australian Egg Corporation strange bedfellows

It's hard for egg producers to understand why the Australian Egg Corporation has squealed so much about the decision by Coles to cut the price of its home brand 'free range' eggs.

Surely Coles has a right to determine its pricing structures? And it's entirely up to suppliers if they want to sell anything to Coles.

Now the AECL, using the Australian Egg Industry Association as a vehicle, has formed a coalition with Australian Dairy Farmers and the Cattle Council of Australia, to submit an application to the Australian Farmers’ Fighting Fund administered by the National Farmers’ Federation, to undertake joint action against Coles Supermarkets for what they say is 'their immoral and unethical treatment and lack of regard for Australian agriculture'.

What a load of cobblers!

The meat guys are upset at the Coles decision to only sell beef free of hormone growth promotants – seen by many as a sensible and very welcome move. Soon after Coles made that announcement, the meat industry went into damage control, claiming that hormone growth promotants used in the beef industry were always safe and did not have any impact on human health.

Meat and Livestock Australia quickly produced information on HGPs claiming that people would have to eat 77kg of HGP-treated beef to consume the same amount of hormones that can be found in one egg!

If the meat industry is kicking the egg industry, what does AECL think it's doing joining forces with them to attack Coles for making a business decision which makes sense for consumers?

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