We are now accredited by the Humane Society International's Humane Choice program. We think it's important to ensure that there is a credible certification system which is recognisable across Australia to combat the misinformation being peddled by the Australian Egg Corporation.
Consumers are already being mislead by the labelling of eggs as 'free range' which have been produced on intensive farms - and that will get worse if AECL succeeds in getting its new standards accepted.
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