Sunday, January 06, 2013

Egg Corp spin - both fact and fiction

There are some interesting discussion points arising from comments by James Kellaway, Managing Director of the Australian Egg Corporation. Have a look at the attached link and see what you think. It is a blend of facts interwoven with assertions which the Egg Corp board likes to perpetuate.

It would be great to have a public debate with him.

I have no argument with James' comment about the supermarket duopoly in Australia. Clearly, the 'free range' standard planned by Coles is just as absurd as the Egg Corp's Egg Standards Australia proposal.

I also accept his comments about farm management practices having more impact on animal welfare than the production system. I have said many times that I have seen some very poorly managed 'free range' farms and some well run cage farms.

But the rest of his comments just repeat industry spin which has been rejected by many in the industry as well as by consumers. Enjoy!

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