Tuesday, September 23, 2014

$300,000 fine for 'free range' deception

One of NSW's biggest egg proucers has been fined $300,000 by the Federal court to settle an action brought by the ACCC. The fine to be paid by Pirovic Enterprises is big enough to get big producers in the industry to take egg labelling seriously. Details: https://www.facebook.com/l.php?u=https%3A%2F%2Fwww.accc.gov.au%2Fmedia-release%2Ffederal-court-orders-300000-penalty-after-finding-free-range-egg-claims-to-be-misleading&h=JAQE9LbqwAQF-azXgTSo45zT3Q7CG89uErEHEuHJWoXXwow&enc=AZN-L4J76OOccvlaGHHWDLY8z1HeH5-U23jK3a0r1Ks7G7k-BzWkexYovvfAg6F8KTeAFR4LLMsStMfWzgQ46ywtZzzXngqyEFgZHEim43cFoLvEQ4wDBByuDS00MNaAGU3v4uPq38evaf1pPZYEiNni3_YQDAs-Nh5XEvJLBfv1zg&s=1
One of the interesting side issues in this decision will be to see if the company takes action against the Australian Egg Corporation - because the business complied with all AECL requirements for its Egg Corp Assured programme - and was accredited as a  free range egg producer. Now the scheme has been revealed as a sham - just as all 'free range' accreditation programmes are a con. Pirovic has not been doing anything differently from other major egg producers.

1 comment:

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