Monday, December 28, 2009

Almost meeting demand

We almost met the demand for our eggs last week but with the increased numbers of tourists on Phillip Island over the past couple of days, there's not much chance of us having enough eggs to satisfy all the customers until the end of January.
It was extremely busy at the Churchill Island Farmers' Market on Sunday and we sold out of eggs at about 11am but kept going with our fresh garlic for a while.
Altogether, we sold 460 dozen eggs last week and we expect to sell 480 - 500 dozen this week through our combination of outlets, including restaurants, health food shops, other stores and Farmers' Markets. The temporary increase in population means that the underlying local demand for free range eggs is now something like 1200 - 1500 dozen a week.
As always happens, that demand will be met by shonky operators who stick 'free range' labels on their cartons and flog them to an unsuspecting public.
Our new flock of Isa Browns is helping us to increase egg numbers but even when they are in full production (assuming the other hens keep laying at their current rates)  our total output will be something like 600 dozen each week.
I've just finished digging the final crop of late Californian garlic so that should see us through most of this heavy demand period. I expect all the garlic will be sold before the end of January.

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