Massive fine for consumer deception

The Federal Court has ordered by consent that Pepe’s Ducks Ltd pay $375,000 in civil pecuniary penalties and $25,000 in costs arising from statements made that its ducks were ‘open range’ and ‘grown nature’s way’, in circumstances where the ducks were raised in barns and were not allowed to spend any time outdoors.

http://www.accc.gov.au/content/index.phtml/itemId/1094597/fromItemId/142

It is expected that similar action will start in the New Year against some of the intensive 'free range' egg farms which are filling up the supermarket shelves.