The National Farmers Federation says it wants agriculture to be Australia’s most trusted industry by 2030. It is developing a national framework for building community trust although it acknowledges that the industry faces issues that may erode community trust and support. Some sectors, such as the egg industry already have a credibility problem with many examples of deceptive labelling in recent years which led to hefty fines following prosecutions by the ACCC. Many big producers make millions in extra profits each year by simply adding the words free range to labels . For them, fines are just a cost of doing business.https://www.abc.net.au/news/2017-07-25/egg-producer-snowdale-holdings-fined-over-free-range-claims/8741706
The NFF said Australian agriculture requires $159.5 billion in new capital to fund its growth ambitions. Traditionally, farm businesses have relied almost exclusively on debt financing for capital.