Friday, April 10, 2009

Easter break has pushed demand up still more

The demand for free range eggs seems to be never-ending. We have been unable to meet all additional orders this week - even from our regular outlets.
Some of the pressure may ease a bit when our new flock of Isa Brown pullets starts laying (hopefully in the next few days) but it really doesn't seem to matter how many eggs we have - it's never enough.
A big part of our problem is tourism. It's just not possible to keep everyone supplied when the local population jumps by 100,000 people over a weekend like Easter.
It's actually worse for us than the Christmas holidays - because over the summer holidays we know there is a peak period of around six weeks when demand will be excessive and we can try to increase flock sizes to meet those requirements. But there's no way we can do anything about a sudden jump in demand for one weekend (even though we know it's coming).
I'll be at the Cardinia Ranges Farmers' Market in Pakenham tomorrow (Saturday) but unfortunately those customers who don't get there early are likely to miss out on eggs because I will only have about 50 dozen.

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