Australia’s egg industry has long been dominated by big business but corporate power over the industry is now almost total. Legendary corporate raider,Ron Brierley's Guinness Peat Group has a big stake in Victorian egg operator Farm Pride Foods. Pace Farm, which is owned by private equity group ROC Partners has bought Kinross Farms and Canada’s PSP Investments controls 50% of Sunny Queen Australia. That accounts for almost all eggs sold in supermarkets and leaves a tiny percentage of overall egg sales for individual farm businesses. Increasing levels of market manipulation seem inevitable.
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