Our experience over losing our farm website as a result of our Internet Service Provider failing to maintain registration of our domain name raised a key question for us : - Do we really need a website? The answer is No! There has been no noticeable drop in demand as a result of our website’s invisibility. We have found that our blog is a far more effective tool and our facebook page helps.
Just what is the difference between a blog and a website?
A blog is a type of web presence with content about specific topics which can be updated. A website is a collection of pages with information about a business and brand. Blogs are easy to regularly update with new posts, keeping readers coming back for more whereas websites tend to be more static and less engaging for customers. An ISP’s monthly charge for maintaining a website compares with zero for a blog. So we have decided not to bother going through all the aggro fighting to get our website back on line. It's a bit sad as I put a lot of effort into preparing material for the website and the end product was well received in Australia and overseas but there appears to be no value in maintaining a website. Our sales are local to the farm and we have no ambition for exponential growth to turn us into a major egg supplier.
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