A
community survey to explore the impacts of the egg industry was
undertaken by
CSIRO between
April 27
and
June 5,
2020. Funded by Australian Eggs, the research was part of a three-year
program examining the relationship between the egg industry and the
Australian community.
key
findings from the 2019 survey are that trust in the egg industry and
acceptance of it among the Australian public has improved. This is
likely the product of improvements in how responsive the industry is
perceived to be to community interest in sustainability issues, a
belief that the industry is governed effectively and maintains strong
standards, and retains very strong positive values. It demonstrated
that an extensive advertising and public relations program can
succeed in altering community views.
Animal welfare remained a priority issue for the
egg industry, with a large proportion of participants feeling that
egg farmers need to do more to improve poultry living conditions.
While the public indicated they may be willing to pay more for eggs
to ensure that health standards in egg production are strictly
audited, they do not feel the same about paying extra to support egg
farmers investing in higher welfare standards.
The 2019 findings also indicated shifting
perceptions about the environmental aspects of sustainability in the
egg industry. There was a substantial increase in the number of
Australians who felt that egg farming was a good use of land, and
lower in environmental impact than other industries. As global
interest in environmental sustainability continues to rise, this
feature of the egg industry may come to play an increasingly
prominent role in its value proposition to Australians.
The 2019 community survey showed that Australians
that hold critical views about the egg industry can change their
perspective over time. The comparison of those people that completed
the survey in 2018 and 2019 demonstrated that sentiment toward an
industry can improve with industry action on its core challenges and
the way that it engages the public in its work to be more
sustainable.